About Us

The Company

We’re not just your average wool shop. Started in 2015 by Sandra together with her parents, Baa Baa Wool is a creative hub for knitters and knitters-to-be, who come from far and wide to visit our shop in Warragul.

Run by a small team of lifelong knitters and crocheters, Baa Baa Wool sells a wide range of our favourite yarns, needles, patterns and accessories – everything you’ll need to bring your next creative project to life. 

Most importantly, we provide a helping hand for all of your woolly questions. We love to give our visitors personal support and guidance, whether that’s picking out the next project, choosing the perfect materials, or just offering an escape from the hectic world outside with a breather under our knitted orchards. If you leave Baa Baa Wool with a smile on your face, then we know we’ve done our job. 

Our Mission

We know that making things makes people happy, and we want making things to be accessible for everyone. Whether you’re brand new to knitting or you fall asleep counting yarn balls, we want to be there to guide you along your creative journey and help you find the best materials for the job.

Our Vision

Here at Baa Baa Wool, our ambition is to be a hub for creative people. If our customers are happy, then we are happy too!

Baa Baa Wool Logo

The Founder

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Handpicked Products

We stock a wide range of our favourite yarns and tools to help you find something great at any price point.

Get Inspired

Browse our collection of pattern books and kits, or visit us in store to find that inspiration for your next project.

Personalised Advice

We love to hear what you’re making, and can offer help and guidance no matter where you’re at on your crafting journey.

Our Brands

Knit Pro Logo
Patons Logo
Heirloom Logo
Fiddle Sticks Logo
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